© 2023 by Emily Tollner

 
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Menswear Styling has been my focus for the past five years and a career I wanted to pursue in the future. After gaining first-hand experience of the wasteful side of the industry, it drove me to advocate towards sustainability within fashion.

After extensive research into the fast fashion cycle and the reality of constant greenwashing from fashion brands, I want to bring a clear and easy understanding of how true sustainability is working in the industry.

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Since the Rana Plaza factory building collapsed on 24 April 2013 there was an unhand of how little the consumer knew about how their products were made.

 Transparency in fashion Giants like H&M started to appear on their websites, A code of conduct; 'A set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual.' | data.gov.uk (2018) 

 

In 2015 the acclaimed documentary,  'The True Cost' displayed the destruction of 3rd world countries for fast fashion.

Sustainability plans were implemented, designers and high street giants agreed to work to a more sustainable goal with the help of NGOs. (Non-Government Organisation)  

The reality of it is, even with the support of organisations,  the Fashion Industry is now one of the top five most polluting industries in the world. With clothing being a staple for everyone, we need to work together to improve the system collectively.

 

With the recent Major Climate Report warning that 'Avoiding the planet damage requires transforming the world economy at a speed and scale no one has seen or experienced before.' 

It is now that we have to act, there is no going back, sustainability is like a slow trickle, and we as consumers can shape a whole new industry, Join the movement to sustain our future. ​

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A platform for creatives to collaborate and educate the public. Focusing on pioneering approaches to sustainable fashion.

This story is inspired by the current use of excessive waste across the world, and the impact the fashion industry has on millions of lives. We now consume 60% more garments than we did in 2000 but, with one in 3 disposing of our outfits after 3 wears, clothing has lost its value and has become a commodity in our disposal world. By 2050 we will need three times the amount of resources to keep up with the demands; will be able to slow fashion down before we exhaust our planet?